Tara Ezer
Creative Technologist & Digital Marketing Specialist
Resume
Digital Marketing Skills
Work
experience
Createve Consultant Remote
Digital Marketing Consultant
2015 - Present
Mindshare New York, NY
Senior Search Manager
2014 - 2015
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Development and execution of innovative SEM & SMM campaigns for multiple clients across verticals including Pharma, Retail, Finance, B2B and Education. Includes top level strategy to manage granular accounts to garner strongest KPI’s possible.
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Providing digital marketing services for multiple agencies across a variety of deliverables which include account builds, reporting, day-to-day management (bid optimizations, SQR mining, expansions) as well as top level process management.
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Tracking site activity and performance using Google Analytics to inform targeted optimizations for SEM & SMM campaigns.
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Building and updating reporting at various levels of granularity to both inform optimizations and educate clients on performance.
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Managing multimillion dollar budgets for luxury auto brand across over 90 Google AdWords and BingAds accounts.
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Evolving and further developing team work streams across multiple channels including SEO and Display to foster team collaboration to exceed expectations for current projects and develop framework for new cross channel projects.
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Utilizing SEM best practices including compelling ad copy creation, A/B testing, keyword match type testing, day-parting analysis, negative keyword expansion, beta testing and more to identify and inform optimization strategies.
Razorfish New York, NY
Search Manager
2013 - 2014
SEM
SEO
Search Advertising
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Bing
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Facebook
Keyword Research
Competitor Analysis
Affiliate Marketing
A/B Testing
Landing Page Creation (SEO & PPC)
UI/UX
Web Design
Project Management
User Engagement
Community Management
SaaS
Google Analytics
eCommerce Website Management
Click to add a skill
Web Skills
Knowledgable in:
HTML/CSS
SQL (MySQL)
PHP
Javascript
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Managed multimillion dollar budget in paid search advertising accounts across Google AdWords and BingAds and optimizing campaigns to align with both DR and Brand Awareness performance goals by proactively proposing solutions to improve ROI.
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Supported the development of campaign trafficking including keyword expansion, ad copy creation and optimization, landing page selection, ad extension deployment, and maintaining a highly granular account structure.
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Responsible for day-to-day trafficking, test execution, optimization and troubleshooting.
- Prepared routine and weekly ad-hoc deliverables for both internal and client consumption.
ClickResponse New York, NY
SEM Director
2013
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Established new affiliate marketing partnerships and created lead generation workflow for site monetization of insurance web
property.
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Created short and long-term Pay Per Click (PPC) account strategies, roadmaps and executed day-to-day tactics directly with clients in retail and B2B industries. One ecommerce account resulted in a 300% ROI within 3 months.
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Collaborated with all team functions - product marketing, creative, product management and engineering to monetize inhouse
web properties.
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Optimized existing customer support email system and method of feedback delivery to increase transparency between
customer and R&D for in-house sweepstakes web property.
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Drove continued innovation and best practice implementation, regularly sharing knowledge with the team and CEO in new inhouse
knowledge base.
Podium AdTech/adCore Tel Aviv, Israel
Client Success Leader/PPC Strategist
2012 - 2013
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Worked with the product management and development teams to channel client feedback and solutions into future releases of the newly released PPC automation software.
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Managed clients’ technical requests for PPC SaaS Automation software via phone, chat, email, and live screen sharing support.
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Collaborated with all team functions -product marketing, creative, product management and engineering to monetize inhouse
web properties.
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Successfully upgraded two accounts from free user to premium package monthly.
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Introduced, executed and optimized high level e-commerce client’s PPC account which generated over 200% ROI within 6
months and led to a 300% increase in ad spend.
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Contributed to the development of knowledge base by wire framing, maintaining and optimizing interactive online tutorials.
Fooducate Ltd. Tel Aviv, Israel Data Analyst/Customer Support Specialist
2011 - 2012
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Added, edited, verified information for database of 200,000 user generated product repository.
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Developed and maintained the organization of email support system to enhance communication and support requests from
users of iPhone and Android application.
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Involved in QA process and documented bugs for mobile users to avoid negative feedback and articulated findings to R&D
team.
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Executed up to third level join queries using MySQL for database management and report generation.
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Provided QA analysis for both front end user experience and internal workflow tools.
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Collaborated with team in successful task delegation towards mechanical turk including implementation, data validation, testing and analytics.
Meisaf Holdings Ltd. Tel Aviv, Israel Back Office Executive Assistant
2010 - 2011
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Developed and maintained Excel reports used for investment analysis for high net worth individual.
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Assisted in development and implementation of back office system for new family office.
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Exposed to Bloomberg software and utilized the knowledge to increase efficiency with report building.
Bank Hapoalim New York Branch Tel Aviv, Israel Customer Relations and Operations
2008 - 2009
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Provided operational support for high net worth clients of commercial branch.
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Processed rate changes in holistic banking system and updated individual time deposits across dozens of accounts daily.
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Verified signatures and balances for multimillion dollar transactions and developed relationships with clients to receive verbal confirmation of wire transfers.
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Converted and executed foreign currency wire transfers.